Posted on: April 17th, 2009 W.W. Reynolds
W.W. Reynolds is Boulder’s premier real estate development and professional property management firm. They currently own and manage over 2.8 million square feet of office, retail, and industrial property along the Colorado front range. After over 40 years of development in and around Boulder, The Reynolds name has become iconic for progress and service and was ready to update it’s brand. VOLTAGE worked with W.W. Reynolds to update it’s signature logo, design a new website, and develop marketing materials and a new marketing message.
The W.W. Reynolds signature logo is widely recognizable around the boulder area, and needed to be maintained. We updated the logo, which is founder Bill Reynolds original signature, redrawing the letterforms to economize space, look updated and refreshed and work better across printed and web applications.
After cleaning up the typography – we created a custom lizard icon from some VOLTAGE lightning bolts and it stuck. The icon represents the nickname the company is know by – A Raging Thunder Lizard Company – and has also become the symbol of the companies continued emphasis on sustainable building and earth friendly growth and development.
VOLTAGE Designed and built a new website for W.W. Reynolds. The new dynamic website features a custom built backend which allows the Reynolds team to market and manage properties internally. The system lets you upload properties, tag each property for SEO, automatically locates the properties on the integrated google maps within the site, and includes the property with it’s available listings in a property database. The design is driven to reflect the seasonal beauty of Boulder and drive potential tenants to the many properties W.W. Reynolds owns and manages.
W.W. Reynolds has also announced it will offer third party management. To promote their new services VOLTAGE designed brochures and a pocket folder marketing the companies expertise. Read more about W.W. Reynolds new services in the Boulder County Business Report. The brochures and marketing materials were printed on a New Leaf Imagination paper stock, made with 100% recycled fiber and 100% post-consumer waste, processed chlorine free, and manufactured with electricity that is offset with Green-e® certified renewable energy certificates. How’s that for Green! It’s almost so green it’s yellow : )
The Reynolds Team has been amazing to work with and it’s no wonder they provide the best of Boulder’s commercial development and real-estate services. VOLTAGE is proud to be associated with such well respected companies and clients in Boulder County.
Visit their website : www.wwreynolds.com
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