VOLTAGE Advertising and Design has just completed designing the Umpqua Feather Merchants 2009 Fly Fishing Catalog. The 280 page catalog features all of Umpqua’s fishing flies, tying materials, and other fishing accessories and gear, along with photos, stories, and anecdotes of Umpqua employees doing what they do best . . . Fishing! The new design has been touted with astounding reviews by the company president Jeff Fryhover and other employees. Kelly Pfeiffer – Acounting Manager commented : “Everyone is saying this is the best catalog we’ve EVER had in Umpqua’s 36 year history!…. EVERYONE.”
VOLTAGE has been engaged by Umpqua to further design and help launch a new streamside accesories line of Flyboxes and tools. Keep an eye on the VOLTAGE Blog for more news on packaging design for Umpqua. One of the exciting parts of the project is getting to know the huge variety of flies Umpqua produces. Each one is a work of art in itself, not to mention the great names each one of these critters goes by . . . A few of our favorites are the “Meatwhistle”, the “Punkbait”, the “Gen-X Bunny”, and the “Butt Munch Beetle” – the list goes on and on. Check out their website to see the crazy selection.
Umpqua is an industry standard in the fly world, producing, as they say on their website, “umpteen thousand dozen flies, from micro-scopic midge imitations to the huge patterns favored by marlin and sailfish.” The “Umpquality” – is apparent in their products. To learn more about Umpqua – read the article in the Denver Post
I grew up just a year or so behind Rich Jacobs, an internationally known artist and curator whose work is recognized across a variety of mediums from Etnies shoes, to skate decks, LP’s, Zine’s, and Gallery shows. I recenly caught up with Rich when I came across a site for a show he’s curating called “There is Xerox under your Eyelids”. As Rich describes the show : “An art exhibition exploring the realm of 1980’s skate zines and xerox art from a small space in time (about 20 years ago). Featuring the zines and art of the original makers / xerox tweakers / stamp lickers / mail artists, and what they do now.” —Rich Jacobs
Rich is an inspiring artist and always has been to me since high school. The show hits home as a friend and I had a “Ski-Zine” back in the day called GLUCOSE. It was great fun, and creativity ruled as none of us had any pre-concieved ideas of what “good’ design was. Rich tells us the show will be in Denver in September. We’ll keep everyone notified of dates and gallery location.
2. VOLTAGE – ATARI STYLE
If you haven’t noticed our homepage is featuring an atari style 8 bit animation of our logo done by none other than Luke Dimick. Another friend I had a chance to catch up with recently. Luke’s an excellent cartoonist / animator and has recently produced a gripping tale of intrigue and suspense in the vintage 8 bit computer graphic style – called Prison_Beta. As luke describes it – Catastrophic events are set in motion after millions of E.T. Atari video game cartridges become radioactive as a result of being buried near the Trinity nuclear bomb test site. Check out the video here. Thus the request for our own VOLTAGE video game graphic. Check it out here if you missed it on the homepage.
3. LOL CATS
I knew Adam Koford in college, and he’s produced hundreds of comics called the Laugh out Loud cats. Very well done and funny. Take a look on flicker – or watch Adam draw on YouTube. Another great artist and cartoonist.
4. ROCK ON AMERICA
In case you missed the VOLTAGE homepage last week. We paid hommage to this rockin’ country. Click on the image to see the homepage.
We have just finished a showbill for a benefit concert in Austin featuring Billy Joe Shaver.
