Posted on: November 16th, 2008 CLIENT PROFILE : THE GIFT OF GIVING

WHAT DO YOU GIVE SOMEONE WHO ALLREADY HAS EVERYTHING?
The Gift of Giving provides a means to give a universally appealing, heart felt, deeply considerate gift every time to everyone and anyone. Through The Gift of Giving website, you can give a charitable giftcard that is later directed to a charity selected by the gift recipient. Put simply, The Gift of Giving is a conduit for charitable giving in gift packaging.

THE BRAND
VOLTAGE worked with Frank Callahan, the mastermind behind the new gift giving idea, to develop the brand and bring the concept to market. Beginning with the Identity and Brand language VOLTAGE developed a strong graphic look that is simple and straightforward. The objective was to communicate this new concept as quickly and directly as possible. Combining strong headlines and graphic quotes with powerful imagery and collages of the many different charities became the solution.

THE WEBSITE
The Gift of Giving Website had to communicate directly and quickly and this was accomplished through a simple interface and design. A strong use of imagery create the online giving atmosphere and quickly communicate the wide variety of charitable opportunities. The website was also unique in it required many custom features not typical to a regular e-commerce site. A custom backend was built enabling users to track their gifts, maintain an address book, select different gift options on purchase, customize a gifts and direct multiple gifts to different recipients.

THE GIFT BOX AND BROCHURE
To create a memorable gift giving experience VOLTAGE designed a custom giftbox that included a Giftcard, Notecard with a personal message from the gift giver, and Company Brochure. The box opens like a gift – revealing a step by step process of discovery, ultimately revealing the colorful giftcard.

Looking for a unique gift to give – Try www.thegiftofgiving.com. A gift that truly makes a difference.

Posted on: November 14th, 2008 NEW IDENTITY FOR THE ARTS HUB

VOLTAGE Advertising and Design has just completed a new identity for the Louisville Arts Hub. A consolidated effort by the many arts organizations and groups in Louisville to promote their various activities, classes and performances. The website which is being developed by VOLTAGE Advertising and Design will be the central location for information regarding the many artistic groups located in Louisville, Colorado and offer course calendars, event notifications, and recent news.

The simple and bold graphics are intended to promote the actual activities and has been designed to act like a hub – and bring the many artists and groups together under a common graphic language. Louisville’s non-profit arts groups involved in the Hub along with the Boulder County Arts Alliance are The Art Underground, Centerstage Theatre Company, Coal Creek Community Theater, Louisville Art Association, and the Louisville Cultural Council.